If your delivery address is in one of the countries of the European Economic Area, VAT is applied to all products and shipping. See the bottom price.
See map below with EEA countries coloured in a sexy purple.
If your delivery address is anywhere else in the world, no VAT is applied so check the top price.
The map is licensed under the Creative Commons Attribution-Share Alike 2.5 Generic license. Júlio Reis / *derivative work Kolja21 / *derivative work Rogue + Wolf